The answer of how makes it possible to market their products is answered diverged in context. Samsung always brings out the best in products. That’s why keeping Android in the game in an iOS-dominated world, always works. Samsung’s biggest rival is as we all know, Apple. Despite the tough competition, Samsung managed to get through all of them in success, but how. Let’s see how Samsung sells millions of smartphones and please crowds with their digital marketing techniques and digital capabilities.
The purpose of brand films is to acquaint your audience with your values, visions and ultimately the core of your brand. You can get your Industry Email List brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium. The film is being used by Samsung to promote their new Heat Pump, N-Series specially for Scandinavia but also had shown at exhibitions and trade shows globally. Samsung is always side-reflecting an adventurous concept in as a brand image in a notable amount of time.
Remembering the outdoor themed ad campaigns a lot of time, In their brand film from 2013 as below, we see 18 perilous locations from Scandinavia filmed in -31 Celsius with helicopter shots and husky dog sleds and snowmobiles. A technology brand needs to be futuristic and has to display its talents in a powerful way. As always comparing to Apple, Samsung seems and appears to be more technologic and analog, however it’s at its opposite in the advertising world.